000 -LEADER |
fixed length control field |
00569nam a2200181Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
SISC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190704140154.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
190228s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781260026429 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415.13 |
Item number |
.P981 2018 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Pulizzi, Joe. |
245 ## - TITLE STATEMENT |
Statement of responsibility, etc |
Joe Pulizzi, Robert Rose.-- |
Title |
Killing marketing : |
Remainder of title |
how innovative business are turning marketing cost into profit / |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
USA : |
Name of publisher, distributor, etc |
McGraw-Hill Education |
Date of publication, distribution, etc |
2018 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xii, 258 pages. |
500 ## - GENERAL NOTE |
General note |
Includes indexes. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing -- Management. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |