000 -LEADER |
fixed length control field |
00754nam a2200265 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140310183508.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
101002s19uu xx 00 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9810697155 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415.13 |
Item number |
.K87 2009 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip. |
245 ## - TITLE STATEMENT |
Title |
Principles of marketing : |
Remainder of title |
a global perspective / |
Statement of responsibility, etc |
Philip Kotler |
250 ## - EDITION STATEMENT |
Edition statement |
12th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Singapore : |
Name of publisher, distributor, etc |
Pearson education, |
Date of publication, distribution, etc |
2009. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
670 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
|
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketiung-Principles of. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing- Global. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kotler, Phillip |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Armstrong, Gary |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ang, Swee Hoon |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Leong, Siew Tiong |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Yau Hon -Ming, Oliver |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
Source of classification or shelving scheme |
|
Call number prefix |
Foreign |