000 -LEADER |
fixed length control field |
00556nam a2200193 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20140310183147.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
020823s19uu xx 00 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0074706535 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415.123 |
Item number |
.W198 1999 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Waller, David |
245 ## - TITLE STATEMENT |
Title |
How to prepare promotional plan / |
Statement of responsibility, etc |
David Waller. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Australia : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
1999. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
100 p. : |
Dimensions |
24 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Communication in marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Sales promotion |
General subdivision |
planning |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
Source of classification or shelving scheme |
|
Call number prefix |
Foreign |