000 -LEADER |
fixed length control field |
00559nam a2200193 a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
PILC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20150112093434.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100720s19uu xx 00 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130497150 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5415.13 |
Item number |
.K87 2003 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
MkSF 658.821 |
Item number |
K84 2003 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip |
9 (RLIN) |
12863 |
245 ## - TITLE STATEMENT |
Title |
Marketing management / |
250 ## - EDITION STATEMENT |
Edition statement |
11th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New Jersey : |
Name of publisher, distributor, etc |
Pearson Education International, |
Date of publication, distribution, etc |
2003. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
706 pages : |
Other physical details |
colored illustration ; |
Dimensions |
29 cm. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing Management |
9 (RLIN) |
15333 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |