| 000 -LEADER |
|---|
| fixed length control field |
00689nam a2200193 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150112093426.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100720s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0844233684 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5823 |
| Item number |
.C185 1992 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
AdSF 659.1 |
| Item number |
N41 1992 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
SFU0892 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Navett, Terence |
| 9 (RLIN) |
817 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Cases in advertising management / |
| Statement of responsibility, etc |
Terence Navett |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Lincolnwood, Illinois : |
| Name of publisher, distributor, etc |
NTC Business Books, NTC Publishing Group, |
| Date of publication, distribution, etc |
1992. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
343 pages : |
| Other physical details |
illustration ; |
| Dimensions |
24 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising - United States - Management - Case studies |
| 9 (RLIN) |
818 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising agencies - United States - Management - Case studies |
| 9 (RLIN) |
819 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |