Cravens, David W.
Strategic marketing /
David W. Cravens, Nigel F. Piercy.
- 9th Edition
- New York : McGraw-Hill, 2009
- 784 pages : illustrations ; 23 cm.
Includes index.
978-0-07-108125-2
Marketing -- Management.--Marketing -- Decision making.
MAIN HF 5415.135 / .C73 2010