Southville International School and Colleges

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Peter, J. Paul.

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 7th Edition - New York : McGraw-Hill, 2004 - 876 pages : illustrations ; 21 cm.

Includes index.

ISBN: 0-07-126976-6

Subjects--Topical Terms:
Marketing -- Management.--Marketing -- Management -- Case studies.

LC Class. No.: MAIN HF 5415.13 / .P48 2004 c.3