Essentials of strategic management : the quest for competitive advantage /
John E. Gamble, Arthur A. Thompson, Jr. and Margaret A. Peteraf.
- 4th ed.
- New York, NY : McGraw-Hill Education, c2015.
- xl, 440 pages : color illustrations ; 26 cm.
Includes bibliographical references and index.
Business Administration
9780078112898 (alk. paper) 9781259094842 (McGrawHill international edition)
2013045409
Strategic planning. Business planning. Competition. Strategic planning--Case studies.