Kumar, Prasanna.
Marketing of hospitality and tourism services /
Prasanna Kumar.
- New Delhi, India : Tata McGraw Hill Education, 2010.
- xviii, 349 p. : ill. ; 24 cm.
Includes Index.
9780070670570
Hospitality industry--Marketing.
Tourism--Marketing.
TX 911.3.M3 / .K96 2010