Southville International School and Colleges

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Cohen, William A.

The marketing plan. William A. Cohen - 5th ed. - U.S.A : John Wiley & Sons, Inc, 2006. - 350 p. : 28 cm.

ISBN: 978-0-471-75529-6

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF 5415.13 / .C6348 2006