Supovitz, Frank
The sports event management and marketing playbook. /
- U.S.A : John Wiley & Sons, Inc, 2005.
- 478 p. : ill. ; 27 cm.
0471460079
Sports--Marketing--Handbooks, manuals, etc.
Sports--Economic aspects--Handbooks, manuals, etc.
Sports Administration--Handbooks, manuals, etc.
GV 716 / .Su86 2005