Southville International School and Colleges

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Kotler, Philip.

Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler. - Hoboken, N.J. : John Wiley & Sons, 2003. - 206 pages : 24 cm.

Published simultaneously in Canada.

Includes bibliographical references (p. 189-193) and index.

ISBN: 0471268674 (alk. paper)

LCCN: 2002014903

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF 5415 / .K63127 2003

Dewey Class. No.: MkSF 658.8 / K84 2003