Aaker, David A.
Strategic market management/
David A. Aaker
- 7th ed. ed.
- Boston, Mass. : McGraw-Hill, 2005.
- 726 pages : illustration ; 26 cm.
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and indexes.
0471484261
2004061068
Marketing--Decision making.
Marketing--Management.
Marketing--Management--Case studies.
HF5415. 5 / .Aa1112005
MkSF 658.802 / Aa4 2005